Do You Still Need a Brochure?
In 2025, the answer is: it depends on your market. Digital brochures are essential for every operator. Print brochures still have a role for B2B sales, travel fairs, and luxury markets where tangibility signals quality.
Digital Brochure Essentials
- Format: PDF, optimized for both screen and print (A4 or letter size)
- Length: 8-16 pages maximum
- File size: Under 5MB for easy email sharing
- Interactive links: Click-to-book buttons, links to your website, embedded video thumbnails
- Mobile-friendly: Readable on a phone screen without zooming
Brochure Content Structure
- Cover — stunning hero image, company name, tagline
- About us — 1 page, credibility and story
- Tour collection — 1-2 pages per tour with photo, description, highlights, price, and dates
- Testimonials — 1 page with client photos and quotes
- Practical info — how to book, payment options, contact details
Print vs Digital Comparison
| Factor | Digital | |
|---|---|---|
| Cost per unit | ~$0 | $2-10 per copy |
| Distribution | Instant, global | Physical delivery |
| Updates | Can revise anytime | Reprinting required |
| Impact | Convenient, forgettable | Tactile, memorable |
| Best for | Web leads, email | Fairs, agent offices, luxury |
Design Tips
- Use your own photos, never stock images
- Keep text concise — let images do the heavy lifting
- Include prices — "Contact for pricing" reduces engagement
- Use consistent branding — colors, fonts, and style matching your website